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Pay Per Click Management

Sunday, June 24th, 2007

If you spend a lot of time on the web, why not make money off of it… right?  What better way to (eventually) earn a living than by doing the thing that you love - web surfing.  Okay, so don’t really make money by just surfing along the web although there are programs out there that will allow you to do so.

I am talking more on those of you who own their own websites.  You spend a lot of time and put a lot of effort into your corner of the internet, so why not get some returns out of it?  Turn your website into a business.  That is where pay-per-click could come in handy.

Over at ACSSEO.com, there is a nice little white paper addressing the topic of Pay Per Click Management.  The paper starts off zooming into the two biggest names in pay-per-click advertising and then proceeds to point out the similarities and the differences.  It then focuses on keyword management - the crux of the pay-per-click system - to help give you an understanding how things work.

The paper is more heavily focused into keyword bidding though so you might have to look elsewhere (maybe within the ACSSEO website) to get to know pay-per-click from a publisher’s point of view.

Overall, a useful paper to read.


Posted in Website Reviews | Top Of Page

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  • 2 Responses to “Pay Per Click Management”

    1. Brian Scalabrine Says:

      Please help me I need wireless data collection tool for my Blackberry and Motorola. It needs to let me do custom forms such as wireless inspection form. They need to support drop down menus, GPS, check boxes, capture photos, and bar coding. Please Help?

    2. Carlos Arroyo Says:

      I have been working in a mortgage business for about 4 years and we found a solution that does this. We use it for wireless GPS tracking and bar code reading. We can customize the forms on-the-fly with wireless inspection forums which saves us a lot of time over a customized solution. Company name is Westlake out of LA I think. There is a website http://www.westlakesoftware.com. Their product is call AirMobility.net. They made a custom Extranet for us for our company to use but their main product site is http://www.airmobility.net. Easy service to setup for us to migrate the information to our back office system. We use the technology and route it to 40 different servers nationally; has worked flawlessly for about three years. Give it a try see if it works for you.
      Carlos Arroyo, VP IT

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